This is the result of my redesign project for the Yik Yak Logo. Looking back on my previous attempts I realized I was trying too hard to duplicate the original image rather than focus on my own rendition; to resolve this I decided to overhaul the yaks appearance completely by giving it a more realistic design. To contrast with the real anatomically correct build of the yak I gave it vibrant colors that were inspired by the app page. This artistic choice provided a more cartoony aesthetic in addition to giving the character more personality. One more change I made was to illustrate the yak viewing posts on Yik Yak on his smart phone. To test its ability to become recognizable I experimented with silhouettes. I was impressed that even without added detail the overall shape could still be identified.