Logo Redesign Final Draft

 

Original Post: https://williajs.wordpress.com/2016/02/02/yik-yak-logo-redesign-project/

This is the result of my redesign project for the Yik Yak Logo. Looking back on my previous attempts I realized I was trying too hard to duplicate the original image rather than focus on my own rendition; to resolve this I decided to overhaul the yaks appearance completely by giving it a more realistic design. To contrast with the real anatomically correct build of the yak I gave it vibrant colors that were inspired by the app page. This artistic choice provided a more cartoony aesthetic in addition to giving the character more personality. One more change I made was to illustrate the yak viewing posts on Yik Yak on his smart phone. To test its ability to become recognizable I experimented with silhouettes. I was impressed that even without added detail the overall shape could still be identified.

Advertisements

About Joshua Shane Williams

Aspiring artist and graphic designer free lancing as well experimenting various mediums. Founder of Joshane Comics™ as well the creator of many characters and logos.
This entry was posted in Non-Timebased, Uncategorized and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s