Logo Redesign Final Draft


Original Post: https://williajs.wordpress.com/2016/02/02/yik-yak-logo-redesign-project/

This is the result of my redesign project for the Yik Yak Logo. Looking back on my previous attempts I realized I was trying too hard to duplicate the original image rather than focus on my own rendition; to resolve this I decided to overhaul the yaks appearance completely by giving it a more realistic design. To contrast with the real anatomically correct build of the yak I gave it vibrant colors that were inspired by the app page. This artistic choice provided a more cartoony aesthetic in addition to giving the character more personality. One more change I made was to illustrate the yak viewing posts on Yik Yak on his smart phone. To test its ability to become recognizable I experimented with silhouettes. I was impressed that even without added detail the overall shape could still be identified.


About Joshua Shane Williams

Aspiring artist and graphic designer free lancing as well experimenting various mediums. Founder of Joshane Comics™ as well the creator of many characters and logos.
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